loss leader
英 [ˈlɒs liːdə(r)]
美 [ˈlɔːs liːdər]
低价出售的商品；亏本出售的商品；招揽顾客的廉价品
n. 低价出售的商品; 亏本出售的商品; 招揽顾客的廉价品
柯林斯词典
- （为吸引顾客而）亏本出售的商品
Aloss leaderis an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop.
英英释义
noun
- a featured article of merchandise sold at a loss in order to draw customers